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Funnel
Reply rate by letter type
Replies as a share of leads contacted with each letter type.
All stages
All statuses
Follow-up due (this week)
Titles to buy (£7)
DNC / gone-away
New
In cycle
Replied
Converted
Competitor / skip
Institutional / skip
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DNC owner…
Lead
Channel
Units
Stage
Next action
Status
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—
Site / property
Owner
Title no.
Channel
CCOD
Private
WLG
Gumtree
Referral
Other
Units
Stage
Queued
L1
L2
L3
L4
Nurture
Replied
Converted
Lost
Skip
Letter type
—
Standard
Rent-review
Last letter sent
Status flag
Auto
New
In cycle
Replied
Converted
Competitor
Institutional
Notes
Owner correspondence address (for envelopes)
Company no. (reg)
Director
Block reference (for letters)
Company name (for portfolio letters)
Companies House ↗
Reviewed — buy the £7 title (5+ garage blocks only)
🔴 Priority — send ASAP (jumps to the top of the next batch)
£7 title register bought
Do not contact (owner asked / gone away) — excluded from batches
DNC reason (optional)
⏸ Hold — excluded from every batch (hand-crafted letter / sequencing wait)
Hold reason (optional)
Owner group (portfolio rollup — max one letter per group per batch)
Co-owners on the title (each gets every letter)
—
History (letters, replies, returns)
—
✔ Mark letter sent
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Returned mail
Mark DNC
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