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Funnel
Reply rate by letter type
Replies as a share of leads contacted with each letter type.
All stages
All statuses
Follow-up due (this week)
Titles to buy (£7)
DNC / gone-away
⏸ On hold (review before letter)
New
In cycle
Replied
Converted
Competitor / skip
Institutional / skip
Create batch
DNC owner…
Owner
Channel
Units
Stage
Next action
Status
Edit lead
—
Site / property
Owner
Title no.
Channel
CCOD
Private
WLG
Gumtree
Referral
Other
Units
Stage
Queued
L1
L2
L3
L4
Nurture
Replied
Converted
Lost
Skip
Letter type
—
Standard
Rent-review
Last letter sent
Status flag
Auto
New
In cycle
Replied
Converted
Competitor
Institutional
Notes
Owner correspondence address (for envelopes)
Addresses on file for this owner — every LIVE one gets a letter (R66)
—
+ add address
Company no. (reg)
Director
Block reference (for letters)
Company name (for portfolio letters)
Companies House ↗
Reviewed — buy the £7 title (5+ garage blocks only)
🔴 Priority — send ASAP (jumps to the top of the next batch)
£7 title register bought
Do not contact (owner asked / gone away) — excluded from batches
DNC reason (optional)
⏸ Hold — excluded from every batch (hand-crafted letter / sequencing wait)
Hold reason (optional)
Owner group (portfolio rollup — max one letter per group per batch)
Co-owners on the title (each gets every letter)
—
History (letters, replies, returns)
—
✔ Mark letter sent
＋ Log reply
Returned mail
Mark DNC
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